Smartling’s translation platform enhanced with expanded Neural Machine Translation Hub

Updated, multi-engine hub comes with workflow automations, a private and secure environment, and seamless translation experiences for customers worldwide.November 1st, 2022


NEW YORK -- November 1, 2022 – Smartling, the enterprise translation solutions company, today announced a major product expansion for its Neural Machine Translation (NMT) Hub, making it widely available for all Smartling customers.

Smartling is uniquely positioned to deliver best-quality instant translations, using their platform data to power AI-driven decisions. This is possible using a combination of technologies such as Neural Machine translation, which is capable of providing translation quality comparable to that of human translation, their proprietary Machine Learning models and “human-in-the-loop” delivery platform. Together, Smartling is able to provide customers with industry leading translation quality and speed that integrates the use of humans with AI to meet the challenges and scale of any content translation request at a fraction of the cost.

Smartling spent years collecting vast volumes of Machine Translation Quality data across multiple translation directions and content types, based on a widely accepted Translation Error Rate (TER) automated MT evaluation metric. From there, the data was used to train the AI models to not just make accurate decisions for the best MT engine selection, but consider fallback engine suggestions as well. This solves for the main deficiency associated with single-engine approach - even the most advanced state-of-the art MT models do not perform equally well across various language and content combinations. The AI algorithms in NMT Hub are designed to dynamically learn from billions of data points available through Smartling's closed-loop enterprise content delivery platform, always ensuring the best quality MT output.

“We’re very excited to finally share the NMT Hub with our wider customer base,” said Olga Beregovaya, VP of Machine Translation and AI at Smartling. “After testing successfully with a portion of our users, I’m confident they will be pleased with how easy content translation will be across the board. It’s integrated with leading machine translation engines and provides additional Natural Language Processing (NLP) functionality to further refine translation quality. We've managed to bring one of the most powerful cloud-based, flexible, all-in-one platforms to the market, while offering workflow, integration and file handling features.”

Designed to tackle translation issues that traditional single-engine approaches are not able to solve, Smartling’s NMT Hub is built to solve many of the challenges web developers and content managers face, such as:

  • How to make sure that the brand voice and customer experience is always preserved regardless of language
  • How to ensure complex formats do not break the translation workflow, crash the application or take down the website
  • How to get an entire platform designed for enterprise level scaling rather than a standalone MT engine

Smartling’s NMT Hub is created with the human in mind, tackling the extensive, tedious translations so translation and content staff can handle the urgent tasks that require a human touch without distraction.

Early adopters who have used the Hub found significant cost savings as a key factor of the program for various processes, including within the MTPE (post-editing) process or direct publishing. Return on investment was significantly increased as well, with brands finding their time to a final translated product shift from days to mere minutes.

Customers can access the Hub within Smartling’s Enterprise Delivery Platform.